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Without doubt, customized products are one of many marketing strategies that have stood the test of time. This is because of their versatility, namely the unique ability to personalize a gift according to recipient tastes and your brand image. As compared to traditional forms of marketing, which takes an in-your-face approach, customized products are designed to suit the needs of recipients and keep your brand fresh in their minds. In this article, we share with you some tips and tricks to consider when using customized products to promote your brand.

Leave an Impression on Customers

Giving away customized products show that you care about your customers. Particularly if they are repeat customers or have been patronizing your business for years, giving them something thoughtful is a way of showing your appreciation. Even better if you can cater the product to what your business offers. For instance, if your business imports exotic beers, your customers would be much more likely to appreciate receiving a koozie than the average person. Not only can they make use of it immediately, but by offering a choice of colors and designs, for instance, customer engagement is enhanced.

Not Just for Customers

Who are the most important people in your business? You may feel tempted to answer with “customers” – however, your employees are just as important. They work hard to promote and grow your brand day after day, and it is no secret that happy employees will be more likely to recommend your products. Never underestimate the power of word of mouth: did you know that up to 70% of consumers are more likely to purchase a product or service recommended by someone they know? You can imagine how much greater the impact will be when it comes from someone who works for the business. All that aside, gifting your employees customized products is simply a way of showing that you value their hard work.

Build Connections with B2B Clients

With the advent of digital communication, it is harder than ever to build a meaningful connection with clients. Sometimes, you may not even meet them in person. What is the best way, then, to show your sincerity to work with a client without coming across too aggressive? Here is where customized products come in. By sending clients practical gifts they will use, you are showing them that you have considered their needs, setting the tone for a mutually beneficial partnership. If the entire correspondence took place online, opt for mail-in gifts. In the age of e-mail communication, sending a parcel shows your willingness to go the extra mile, which any client is sure to appreciate.

Get Customized Koozies for Your Brand

If you are looking for customized koozies to form part of your inventory of brand merchandise, look no further than Koozee Crazee. When you work with us, you are able to send in your own unique design or if you prefer, have our creative team design one for you. Please do not hesitate to contact us at Koozee Crazee today for a quote and/or recommendation.

February 12, 2021 — SmartSites